Bag Time Capsule: A Decade in Review

In the world of high fashion, luxury designer bags hold a unique status, balancing between investment pieces and trend-driven accessories. Over the past decade, certain bags have captured he hearts of the fashion enthusiasts, making their mark as the “Bag of the Year.” But were these bags truly timeless or were they fleeting trends Let’s take a look back at the last ten years of It-bags and whether they still hold their allure today.

2015: Chanel Boy Bag

The Chanel Boy Bag, introduced in 2011, peaked in popularity around 2015. Its structured, boxy silhouette and bold hardware made it a favourite among influencers and celebrities. While still highly coveted, it has seen a decline in prominence as newer Chanel styles have emerged.

Result: Classic, but less dominant

Chanel Boy Bag Small Black Calfskin & Ruthenium-Finish Metal

 2016: Gucci Dionysus

The Gucci Dionysis, featuring the signature tiger head closure and GG Supreme canvas, was an instant hit. Alessandro Michele’s maximalist aesthetic revitalised Gucci, making this bag a symbol of the era. While still appreciated by collectors, the Dionysus feels more like pieces of 2016 nostalgia.

Result: Trendy

Gucci Dionoysus GG Supreme Super Mini Bag in Beige

 2017: Louis Vuitton Palm Springs Mini Backpack

Streetwear’s influences on luxury fashion was undeniable in 2017, and the Louis Vuitton Palm Springs Mini embodied that shift. Spotted on everyone from Bella Hadid to Kylie Jenner, this mini backpack was both stylish and functional. Though mini bags remain popular today, this particular style has faded in favour of newer shapes.

Result: Trendy

Louis Vuitton Palm Springs Mini Monogram Canvas

 2018: Dior Saddle Bag

Originally released in the early 2000s, the Dior Saddle Bag made a triumphant return in 2018, thanks to the resurgence of Y2K fashion. It became a street style staple, but its curvy, asymmetrical shape isn’t for everyone. While some still adore it, the hype has cooled.

Result: Trendy with potential for classic status

Dior Saddle Bag with Strap Latte Grained Calfskin

 2019: Bottega Veneta Padded Cassette

Bottega Veneta’s Padded Cassette, with its exaggerated Intrecciato weave and pillowy silhouette, became an instant icon. Its bold yet minimalist design struck a chord with the new wave of fashion minimalists, while the plush texture and optional chain strap added edge. It was seen everywhere—from fashion week streets to influencer feeds. Though still admired, its ubiquity has slightly faded as newer designs have taken the spotlight.

Result: Trendy

Bottega Veneta Women’s Padded Cassette in Caramel

 2020: Hermes Mini Kelly

In a year of quiet luxury, the Hermes mini Kelly became the ultimate grail. As a downsized version of the classic Kelly bag, it carried an air of exclusivity, often spotted in the hands of collectors and celebrities. Its desirability remains sky-high due to Hermes’ limited production.

Result: Timeless classic

Hermes Mini Kelly Rose Pourpre Lizard Touch PHW

 2021: Prada Cleo

Prada’s Cleo bag, a sleek and minimalist shoulder bag, was a modern nod to ‘90s fashion. With its simple yet elegant design, it became a staple among the fashion crowd. Even now, the Cleo maintains its status as a chic, everyday option.

Result: Classic

Prada Cleo Black Brushed Leather Shoulder Bag

 2022: Balenciaga Le Cagole

Balenciaga’s Le Cagole was a bold, edgy reinvention of the classic Motorcycle Bag, dripping in Y2K energy. While it was a favourite among trendsetters, Balenciaga’s controversies in 2022 contributed to its decline.

Result: Trendy

Balenciaga Women's Le Cagole Shoulder Bag Xs in Light Pink

 2023: Miu Miu Wander bag

With Miu Miu’s resurgence in popularity, the Wander Bag became the brand’s standout piece in 2023. It’s soft, ruched leather and casual shape resonated with the mew wave of feminine, nostalgic dressing. It still holds relevance but could fade over time.

Result: Trendy with staying power

Miu Miu Powder Blue Wander Matelasse Kappa Leather Hobo Bag

 2024: The Row Margaux

Minimalist luxury reigns in 2024, and The Row’s Margaux bag epitomises quiet wealth, its refined leather, structured silhouette, and subtle branding make it a favourite among those who favour understated elegance. The Row Margaux bag was discussed as being the new Birkin bag. Given The Row’s influence in luxury fashion, this bag is likely to remain desirable for years.

Result: Classic in the making

The Row Soft Margaux 15 Bag in Black Leather

Looking back, it’s clear that some designer bags have stood the test of time, while others burned bright but faded fast. The Hermes Mini Kelly, Prada Cleo, and The Row Margaux lean toward classic status, while the Gucci Dionysus, Bottega Veneta Pouch, and Balenciaga Le Cagole were momentary icons of their respective years. Whether trendy or timeless, these bags tell the story of fashion’s every-evolving landscape – one year at a time.